Within Walls identity
![](https://el-images.imgix.net/10f85f7a82bbfdaa83f39b35893b953f42a1c307-2000x1000.png)
Within Walls is a non-profit aimed at making art available to all. The organization takes discarded books, prints, and other ephemera, upcycling them into matted and framed prints, which they then redistribute.
![](https://el-images.imgix.net/f9a463a9e55403128383203ffac969c6053de796-6667x5000.jpg)
We developed a monogram based on LenaWeber’s typeface WIM Mono which serves as a building block for patterns and frames used across the brand. These elements were created to be implemented independently and in conversation with Within Wall’s art.
![](https://el-images.imgix.net/a67f3fcf43882ca1a57044b5f1968f03c9067de0-2551x3301.png)
![](https://el-images.imgix.net/b67a781ddde0076ec3925789f345e2ea3e1c0bac-1501x1501.png)
![](https://el-images.imgix.net/410e2bf116597065c1edca02c87f0f55b2596d48-1501x1501.png)
![](https://el-images.imgix.net/500d1d9ca63582549d9753eb22af64f7065810c9-2000x1500.png)
![](https://el-images.imgix.net/5794056d3b9af911d54729e39a1cac7c2d57036e-1500x1800.png)
![](https://el-images.imgix.net/c2c292c56a032992f92272302b416e23b46b1b92-4167x4167.jpg)
![](https://el-images.imgix.net/62e36d729a44b9ee3572fa4bac75729c988911e0-2000x1500.png)
The pattern is complemented by a single dot, pulled from the monogram and placed strategically on Within Walls collateral to evoke a simple push pin.
![](https://el-images.imgix.net/f412ed54029e8354212fc3af388a6865037867f8-6667x5000.jpg)
Junior designer: Mimi Jiao