Walker Skyline Mini Golf 2022 identity

Identity and ad campaign for SkylineMiniGolf2022, an artist-designed golf course on the rooftop of The Walker Art Center.

For this year’s course, we created a series of surreal illustrations of golf balls and holes floating in different compositions across a dreamy summer sky. The illustrations layer under and over typography, creating a dynamic series of graphics that were used across billboards, bus ads, and bus shelters throughout Minneapolis, MN.

In addition to this out-of-home and digital advertising, the identity was executed across museum signage, print collateral such as free passes and scorecards, and staff T-shirts.

Designed with Jordi Ng

Illustration by Jordi Ng

Animation Rowena Lloyd

Producer Jake Yuzna