Roommates identity

Identity for Roommates, a forthcoming line of home goods from LaundryDay. A bold logotype (set in Alex Slobzheninov’s Relaate typeface and customized in collaboration with LeahMaldonado) provides a graphic foundation for the brand.

The ornate logotype is contrasted by clean grids, bursts, and other graphic shapes that appear across collateral in a mix of rigid and loosely scattered arrangements.

Lettering by Leah Maldonado

Designed with Élise Rigollet