Roommates identity
![](https://el-images.imgix.net/50f6f24d703b745aea9557c8583af8d70a8b8987-1912x360.png)
Identity for Roommates, a forthcoming line of home goods from LaundryDay. A bold logotype (set in Alex Slobzheninov’s Relaate typeface and customized in collaboration with LeahMaldonado) provides a graphic foundation for the brand.
![](https://el-images.imgix.net/73fcf4e3ee22c82775be25b824ed20b107cbbe4c-6667x6679.jpg)
![](https://el-images.imgix.net/1fb7343136a49e0da54b10768b4bd58e045ff24a-6667x4583.jpg)
![](https://el-images.imgix.net/e0618f318c733d131d0de01da6ba3501ba400125-2000x1537.jpg)
The ornate logotype is contrasted by clean grids, bursts, and other graphic shapes that appear across collateral in a mix of rigid and loosely scattered arrangements.
![](https://el-images.imgix.net/98ae3575444f3f9ff7c6e01e02d42e785d9921ff-6667x5000.jpg)
Lettering by Leah Maldonado
Designed with Élise Rigollet