Human Resources identity
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HumanResources 🛸🛸🛸 is a luxury vegan shoe line inspired by science fiction. Together with Mark Pernice (through our collaboration OutofOffice), we developed this slyly sinister brand name and identity.
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We created a statement-making, hyper condensed logo as well as a monogram that stretches and rotates in different brand applications, most notably stretched from heel to toe inside each HR shoe.
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To launch the brand’s first collection, we worked with photographer RyanDuffin to create a campaign imagining an alien shoe collector roving through the universe in search of new specimens.
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We made strong use of our graphic logo in HR’s first lookbook, where text fills the page and bleeds from one to the next in a bold and confident introduction to the brand.
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We also designed an immersive web shop packed with spaced out details.
These include interactions like a mirror ball that drifts across the screen as users navigate the site. Clicking the ball reveals a key point of inspiration for the brand.
The easy to navigate shop runs on Shopify and includes a lookbook for each collection and blog of news and inspiration.
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Created with Mark Pernice for Out of Office
Logotype refinements: Ksenya Samarskya
Shoot credits: Photography Ryan Duffin; set design Elysia Belilove; makeup & hair Michaela Bosch; nails Sky Kandundu; models Myx Lee, Dwarmis Concepcion
Front end development: Maria Adelaide
Junior designers: Élise Rigollet, Lily Fulop
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