Hacking Finance Issue 1
![](https://el-images.imgix.net/68e0e45fae2762e1071e0625e249216dc81f3f86-2000x1600.jpg)
After developing an identityandwebsite for Hacking Finance, we were tasked with art directing and designing the editorial platform’s inaugural print magazine.
![](https://el-images.imgix.net/93dca741315ffc140c8609a3702f3f808ef1d260-2000x1600.jpg)
![](https://el-images.imgix.net/5747217b087058d58b176f2781a566a96ee35746-2000x1600.jpg)
The publication marries the brand’s eclectic identityandartdirection with a mix of crisp typography and hand lettering and swashes. Executed across a reader-style format, the design speaks to those outside of the traditional fintech audience yet remains approachable to those within it.
![](https://el-images.imgix.net/4b7e0be03cb99e524d8f484baa7d790dde196439-2000x1500.jpg)
![](https://el-images.imgix.net/7474a2ff98cadbd9a1f445022fda8f6920b6bc4e-2000x1500.jpg)
The issue includes contributions by IanBogost, KharySepth, AmyBrilland others, with stories about the intersection of skateboarding and capitalism; VC cult hero, CarlotaPerez; intergalactic commerce; and much more—featuring original illustration and photography commissioned by our team.
![](https://el-images.imgix.net/05be3c4ddda675373184fdc953d562882e7060bf-2000x1500.jpg)
![](https://el-images.imgix.net/6823fd4181d39063ed26d7bf4f65b4c81ebb3c07-2000x1500.jpg)
![](https://el-images.imgix.net/3ba8882a3364194ad19e65519a9d7e871bc7bac2-2000x1500.jpg)
![](https://el-images.imgix.net/ce8fb49dc48cfa19f475ed2e0c034d0bc44fcc8b-2000x1500.jpg)
![](https://el-images.imgix.net/a41379bd67c21e58d8dcab33b71d53d01e7ada98-2000x1600.jpg)
In keeping with the visual identity we established for Hacking Finance, pattern and color play a crucial role throughout the magazine, offsetting each article while creating a lively reading experience that stands out from other financial publications.
![](https://el-images.imgix.net/6caf1a299d18fc6e49b4a808d37e042bfc7f831a-2000x1500.jpg)
![](https://el-images.imgix.net/e159e19668cc5cf172fb2f520f4f87059d26d8c5-2000x1600.jpg)
![](https://el-images.imgix.net/d91bab4ad523948c246060697058b43ea5c87ae1-2000x1500.jpg)
![](https://el-images.imgix.net/f8b5672c67f50c949be5adebee5aeb89fe939c07-2000x1500.jpg)
![](https://el-images.imgix.net/61bcb1656fdd2d17137e085c4cf830b7e368d3ae-2000x1600.jpg)
![](https://el-images.imgix.net/1b02b16b9694e50d3b4fbde364ed85931e3cf62f-2000x1500.jpg)
![](https://el-images.imgix.net/b4e2d5b83549e923d4184863646aa547dbe7e4df-2000x1500.jpg)
![](https://el-images.imgix.net/139b63748c8df03ce564dc77e9e65ef4de186ad1-2000x1600.jpg)
![](https://el-images.imgix.net/b889519423952ded76febdcbac9149da4caa27b6-2000x1500.jpg)
![](https://el-images.imgix.net/29d5be5f2f7e948d47367860cb3fdb55b2349c77-2000x1600.jpg)
![](https://el-images.imgix.net/16d8eab5c3d139480f025543761320901e0fb2b2-2000x1500.jpg)
![](https://el-images.imgix.net/5d2692ba7b8bc9b35832ad3ef80835ec182846c5-2000x1600.jpg)
![](https://el-images.imgix.net/4ffbc70ac853d0e0c52dd42bc8ff29f3fed47ce8-2000x1500.jpg)
![](https://el-images.imgix.net/239c1952302e8ed47b4ab3001143161fbd54a1ed-2000x1500.jpg)
![](https://el-images.imgix.net/f6cce4d6ccfc55a83501921ebbadbf2dba8fe714-2000x1500.jpg)
Throughout the process, we worked closely with the Hacking Finance editorial team—who had never before created a magazine—to create sidebars and other bite-sized content that would engage readers. Our expertise in publishing was essential in fleshing out the magazine’s overall editorial structure and content.
![](https://el-images.imgix.net/3cd6fe89661d1b0de244ff6d347292977b68e368-2000x1500.jpg)
![](https://el-images.imgix.net/a58cf77c309b792a35b9e851a8b3df5df656b8f6-2000x1600.jpg)
![](https://el-images.imgix.net/5b5b01e5ae0a1f5e0c6ccdfa8ff202688b8ab86c-2000x1500.jpg)
![](https://el-images.imgix.net/cc6e6e2a25072784d94e70c4cacd9d7d1b49704f-2000x1500.jpg)
![](https://el-images.imgix.net/918e80a5196bbc9806f7757b1225e9648fbe3b7c-2000x1600.jpg)
![](https://el-images.imgix.net/3b1cea4b7825c538559ecf1cfbf0845ffd46f719-2000x1500.jpg)
![](https://el-images.imgix.net/fcae59b9c5116523960a114fee93d20553c612d4-2000x1600.jpg)
![](https://el-images.imgix.net/78fdda8a6103fa17d2f706071c9ab09a66c26248-2000x1600.jpg)
![](https://el-images.imgix.net/e779accc66fb179ca6a787ccaccf27e088f4f26d-2000x1500.jpg)
![](https://el-images.imgix.net/a0efe2636c6866b322603ad63573d5f0ae234989-2000x1500.jpg)
![](https://el-images.imgix.net/84d48f10311223edf45a12beba5cfa168f9b3619-2000x1500.jpg)
![](https://el-images.imgix.net/d0eb1d57d1d65a3532c7861faed35f29b6b146dc-2000x1600.jpg)
![](https://el-images.imgix.net/6e7fde11cbfdce426e6f23cccaa4d2bf074c7a0a-2000x1600.jpg)
Creative direction and design with Mark Pernice for OutofOffice
Editors: Leslie Campisi, Riki Shepley, Sarah J. Robbins
Contrib. Photographers: AnaCuba, PippaDrummond, LucyAlexMac, MagangaMwagogo, EricRuby; Artists: CynthiaAlfonso, NevenAllgeier, RebeccaBartoshesky, ErikCarter, DomitilleCollardey, LangdonGraves, MaxGuther, RamHan, AlexanderHarrison, NaKim, SeanSuchara, SucukundBratwurst, FrankZadlo
Printed by Oftset Yapimevi
Junior designers: Elisé Rigollet, Sean Suchara