Columbia GSAPP event branding
![](https://el-images.imgix.net/18412a1192d55205c1ef10cf9fd8a29156f6460d-1941x3000.jpg)
Each semester, Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) commissions a new identity for their lecture series. For Fall 2017, OutofOffice created an homage to stacked drywall, riffing off the design and pattern of this humble material.
![](https://el-images.imgix.net/792ae5df4c074abd7de26eda6ded1cdc5e3e39e6-2065x3191.jpg)
In addition to flat and mailable posters and envelopes, we created animated social media graphics, holding screens, and flyers for use throughout the semester’s events.
![](https://el-images.imgix.net/0ef33cb17fc26368fe76e8ea046637de7f9f7576-1080x1080.gif)
![](https://el-images.imgix.net/864c67cb90530803c2c5272cc779731efec3182a-2000x1501.jpg)
![](https://el-images.imgix.net/1ff7166b4cb074e0d5932e7d4bf130e1d5c9d237-2000x1501.jpg)
For Spring 2018, we again drew inspiration from building materials, using abstracted textures from an array of surfaces.
![](https://el-images.imgix.net/8c5370aeee47f5ecaaf961786868e53c773d4aea-1949x3000.jpg)
We layered these textures to create a frame that accommodated event flyers, which were hung with custom stickers.
![](https://el-images.imgix.net/786be6998396d5bd70af2434c776a6b353af6b2f-2000x2894.gif)
The flyers could be hung individually or layered over one another to showcase multiple events and mark the semester’s progression.
![](https://el-images.imgix.net/2c0e0e80dd7131813721fa1c285119fccf4deacd-3300x5100.jpg)
![](https://el-images.imgix.net/92feb05d8e840b4f152ae511d8c5f1c26aa9a05c-3300x5100.jpg)
![](https://el-images.imgix.net/a4a14e1578ded39102ecd3852a4e15cf1d943756-3300x5100.jpg)
![](https://el-images.imgix.net/2fd0b0d33cc387d6239b6ea2819ab49d9120f306-3300x5100.jpg)
![](https://el-images.imgix.net/00e1990ec0713748ea71c78766c75f33dd214bb4-3300x5100.jpg)
![](https://el-images.imgix.net/dfffad19791255e7e4bfa087fa0a93b61701488f-3300x5100.jpg)
![](https://el-images.imgix.net/9e39b3f68b6b387f9245ec8cf1062eab21f944cf-2000x1500.jpg)
![](https://el-images.imgix.net/c80835b078942a2c6a5bcef180ca7df2d3e17c55-2000x1500.jpg)
That spring, we also developed the identity for GSAPP’s annual student exhibition, which was based on a distorted image of a model by Quy Le designed in the school’s “Transitional Geometries” course.
![](https://el-images.imgix.net/20e26d628d05c39ae9170c08786eb1818af62257-1521x1800.jpg)
This identity was applied to invitations, social media graphics, wayfinding signage, posters, and an exhibition catalogue.
![](https://el-images.imgix.net/2ffa4df25c79c304febcce254348d8870eb928ba-1304x1999.jpg)
![](https://el-images.imgix.net/e7605c9f036782594e9a8dcb11ef4884e3a3d397-2000x2756.jpg)
![](https://el-images.imgix.net/d188d50d69f7ebad5fe07c9910fbc94b995beb43-2000x1601.jpg)
![](https://el-images.imgix.net/946f49e9d183c100c24762e2a47b2b16d7e96608-2000x1600.jpg)
![](https://el-images.imgix.net/90b077ac3a03895c8cfdc5c1f82c567780375b96-2000x1600.jpg)
Designed with Mark Pernice for OutofOffice
![](https://el-images.imgix.net/b0475d6e9e2141675fea0972c0d999d0875804d9-2000x1500.jpg)