This exuberant web shop for Dusen Dusen showcases founder Ellen Van Dusen’s love of color, pattern (and her dog Snips).

The online storefront is browsable by item type or pattern. Background colors and other design details are easily edited in the CMS, making the site endlessly adaptable.

Playful interactions, games, and other colorful easter eggs are hidden throughout the site (with cameos from Snips).

The site also serves as an archive for current and past collection lookbooks, collaborations, and other special projects.